The case for speech analytics

The Case for Speech Analytics in the Small to Medium Enterprise

Over the last 5 years, advances in technology and the move to the Cloud has made advanced contact centre applications accessible to small and medium sized contact centres.

The BIG question: What are the real benefits of deploying speech analytics technology within a smaller organisation?

The short answer is – EXACTLY the same as expected in large enterprises….

Until recently the limiting factor for use of these technologies has been the prohibitive entry level costs – typically you needed several hundred frontline staff to achieve a successful return on investment.

With Cloud deployment now a realistic option and “rental” of functionality on a ‘cost per user’ per month basis, this limitation has effectively been removed.

So…. What are these benefits then?

In simple terms, speech analytics benefits come from three routes:

Improved Operational Efficiency in Customer Service environments. Often the best contact is no contact… so identify repeat call drivers, failures in self-service and remove inefficient processes.

Increased Revenue – you sell more to happy customers! Proactively understand customer dissatisfaction and resolve reveals issues that allow you to reduce “Customer Effort”

Compliance – failure to meet regulatory requirements can be costly in many ways. Monitor ALL your customer interaction and be able to evidence best practice approach #FCA #GDPR #PCIDSS

A compelling case, however a major problem is that these crystal-clear benefits are often poorly communicated and understood.

These are, of course, mere headlines. SMB contact centres have issues identical to their larger counterparts and, crucially,  the simple inability to effectively monitor a reasonable sample of customer interactions (without the support of suitable technology) is at the heart of cynicism around the effectiveness of analytics.

Can we change the perception of analytics as they become accessible to the smaller call centre?

I believe so, but this will require clarity in communications when scoping a project, an internal analytics ‘champion’ within the buyer, and a strong partnership with the supplier to ensure the analytics being provided bring accurate and useful results.

Rohan Newton has worked for 18 years delivering Workforce Optimisation solutions to the Contact Centre Industry and is an Account Manager for SVL Business Solutions.

He will be making this case, in person, at the UKCCF Midlands Forum in Coventry on 5th September.

15th August 2018

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Our Director Peter Gough, looks into his crystal ball and predicts the future for the contact centre industry and talks about how business is developing for SVL in 2019.

19th December 2018

Listen to our latest webinar: Engaging with your human workforce in a digital workplace

On Wednesday 5th December, we held our latest webinar, Engaging with your human workforce in a digital workplace.  The subject matter specialists for this webinar were Donna Baxter, Workforce Planning Specialist for SVL Business Solutions, Ben Willmott,  Customer Lifecycle Manager at Teleopti and the event was hosted by Anne Holmes from SVL. To support the event there was a Twitter […]

11th December 2018

Please take action – PCI SSC guidance changes

For the first time in over seven years, the Payment Card Industry Security Standards Council (PCI DSS) have updated their guidance document. They have strongly reiterated their advice about the risk to businesses and contact centres who continue to use “Pause and Resume” methods for processing telephone card payments. Updated guidelines clearly state that removing […]

5th December 2018

SVL team will “Sleep in the Park” for homeless charity.

6 brave souls from SVL Business Solutions have decided to help the homeless here in Scotland by taking part in “Sleep in the Park” on Saturday 8th December, 2018.

8th November 2018

Leap of Faith

In our latest blog, Steven Perrins discusses why, over 20 years in the industry, it still requires a “Leap of Faith” from our clients to embrace the latest technologies.

1st November 2018


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